Client: Coca-ColaYear: 2012
I must admit that we are more hockey fans than football in Montreal. But when we got ask to work on a commercial for Coca-Cola during the Euro 2012, our passion for this sport was strong enough to get excited and think of something playful.
We were commissioned by Attik UK to direct this commercial in collaboration with studio mate Karim Zariffa. Together we were asked to create a concept based on the visual identity system that Attik has developed for Coca-Cola. Beside the technical puzzle and the complexity of the football players choreography, the idea was quite simple : the Euro 2012 fans are delighted by this event and it seems to be the reason of their joy everywhere they go. Football and fun, cannon ball and explosion.
Having the juggling guys dressed in one colour suit to facilitate the keying, we tough it was a pity to get rid of them. Luckily the colour was matching the Coca-Cola brand perfectly and we could keep some players on the field.
DIRECTOR: Julien Vallée & Karim Zariffa
D.O.P.: Jean-Philippe Bernier
ART DIRECTION : Julien Vallée & Karim Zariffa
SOUND DESIGN : Francis Dakin-Côté
MUSIC : Like Elliot Said (original by Gogol)
EDIT & POST-PRODUCTION : Ottoblix
AGENCY : Attik UK
PRODUCTION : Jvallée Inc.
ASSETS DESIGN : Robocut, Francis Dakin-Côté, Lea Behr, Christian Turmel