Artv is a Québec based television channel. They asked Montréal artists to represent the logo in the way they want.
Around 15 pieces of plywood with a mirror on the backside were disposed precisely to create the shape of the logo from the front angle.
The shot was made on the roof of a building downtown Montréal.
CONCEPT & ART: Julien Vallée
DIRECTOR & ANIMATOR: Gabriel Poirier-Galarneau
PHOTOGRAPHER: Sylvain Dumais
CAMERA ASSISTANT: Maxime Dumont
SOUND: Jean-Sébastien Proulx
MAKING OF PICTURES: Simon Duhamel