Client: MTV Australia
MTV Australia is the Australian version of MTV (Music Television). Like its mother channel, it specializes in music and youth culture programming. One project by MTV Australia is MTV Hits, a music channel that plays music videos 24 hours a day and is focused on viewer interaction, allowing them to interact with the channel via web and mobile.
MTV Australia was looking for a new opening title to broadcast on MTV Hits.
In accordance with the MTV Hits brand, the main guideline was the use of the color pink, which created a vibrant and coherent direction throughout the video. Other than that, they gave us total freedom on the concept, allowing the production of ideas we, at the studio, wanted to do for some time, but didn’t find the perfect project to create them for. We developed the ideas that were most related with sound and youth, with a particular attention on keeping the whole video very cheerful and fun. To accentuate the music, action, playfulness and color pink, we kept all other elements in the video, very still and white.
DIRECTOR: Julien Vallée
CONCEPT: Julien Vallée, Jean-Constant Guigue & Eve Duhamel
D.O.P.: Simon Duhamel
SOUND (Official video): Uncanny Valley
SOUND (Making-of video) : Loic Ouaret
COLORATION: Guillaume Marin